Many user services units collect patron transaction data, but how often are frontline library staff involved in the processes of meaning- and decision-making using this data? This session will detail one approach to integrating user services staff into the process of data analysis through the format of an in-unit working group. The working group undertakes a variety of qualitative analytical approaches to data collected in LibAnswers and Libraryh3lp in order to identify trends in patron needs and uses these trends to generate ideas for special projects. Attendees will gain insight into how including staff in the process of data analysis leads to better-vetted findings and actionable plans as well as increased staff engagement and agency.